Agile and Product Flagship Programme

Agile Business Analysis and Product Ownership

Connect customer needs, product decisions, discovery, prioritisation and iterative delivery to measurable value.

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Course overview

Apply business analysis with an agile mindset and product-value focus.

Agile Business Analysis and Product Ownership develops the capability to discover needs, shape product decisions and support adaptive delivery where learning and priorities evolve.

Participants connect business-analysis practices with product vision, customer outcomes, backlog decisions, iterative delivery, feedback and value measurement.

The programme is method-neutral and focuses on effective analysis and product ownership across agile, hybrid and product-centric environments.

Learning outcomes

What participants will be able to do.

By the end of the course, participants should be able to:

  • Explain the role of business analysis and product ownership in adaptive delivery.
  • Define product purpose, customers, outcomes and value hypotheses.
  • Plan continuous discovery and stakeholder collaboration.
  • Use personas, journeys, story maps, prototypes and experiments.
  • Create, refine and split backlog items with clear acceptance criteria.
  • Prioritise work using value, risk, learning, dependency and effort considerations.
  • Support release planning and iterative decision-making.
  • Use feedback, measures and evidence to adapt product direction.
  • Clarify roles, governance and decision rights across product and delivery teams.

Who should attend

Designed for professionals who shape products and adaptive change.

  • Business analysts working in agile or hybrid environments.
  • Product owners and developing product managers.
  • Project and programme professionals supporting adaptive delivery.
  • User-experience, service-design and digital professionals.
  • Delivery leads, Scrum Masters and team facilitators.
  • Managers moving from project-centric to product-centric operating models.

Prerequisites

Accessible, practical and professionally relevant.

  • A basic understanding of business analysis, products or change delivery is helpful.
  • No specific agile-method certification is required.
  • Participants should be prepared to work with evolving information and prioritisation trade-offs.
  • Corporate cohorts may use an existing product, service or digital initiative.

Course structure

Five modules from product purpose to continuous value delivery.

The sequence follows product discovery, backlog development, iterative delivery, feedback and governance.

1

Module 1

Agile mindset, product context and roles

  • Agile values, adaptive planning and feedback.
  • Products, projects, services and value streams.
  • Business analysis and product-ownership responsibilities.
  • Team roles, governance and decision rights.
  • Product case, uncertainty and learning goals.
2

Module 2

Customer discovery and product direction

  • Product purpose, vision and strategic alignment.
  • Customers, stakeholders, personas and journeys.
  • Needs, problems, outcomes and value hypotheses.
  • Research, observation, experiments and prototypes.
  • Outcome roadmaps and discovery planning.
3

Module 3

Backlog and requirement refinement

  • Product backlogs and progressive elaboration.
  • Epics, features, stories and acceptance criteria.
  • Story mapping, slicing and dependency awareness.
  • Non-functional requirements and quality considerations.
  • Refinement conversations and shared understanding.
4

Module 4

Prioritisation, release and delivery decisions

  • Value, risk, learning, cost and effort criteria.
  • Minimum viable products and minimum marketable outcomes.
  • Release planning, sequencing and capacity.
  • Change, scope and decision transparency.
  • Delivery reviews and stakeholder feedback.
5

Module 5

Continuous learning, governance and value

  • Product measures, outcomes and behavioural evidence.
  • Adoption, customer feedback and benefit confidence.
  • Continuous discovery and strategy adaptation.
  • Product governance, funding and operating-model implications.
  • Integrated release simulation and action planning.

Learning experience

Apply ideas—not simply remember terminology.

Participants work as a product team and move repeatedly between discovery, backlog decisions, delivery evidence and product outcomes.

Discover

Customer and product case

Teams investigate customer needs, context, constraints and outcome opportunities.

Frame

Product vision and hypotheses

Participants define product purpose, outcomes and assumptions to test.

Model

Journeys and story maps

Teams organise customer experience, features, releases and learning.

Refine

Backlog laboratory

Participants write, split, clarify and prioritise backlog items and acceptance criteria.

Decide

Release simulation

Teams balance value, risk, evidence, dependency and capacity.

Learn

Feedback and adaptation review

Participants interpret evidence and adjust product direction.

Course completion

Demonstrate participation, application and professional judgement.

  • Participate actively in discovery, backlog and release simulations.
  • Complete the principal product-analysis and backlog outputs.
  • Demonstrate evidence-based prioritisation and product judgement.
  • Complete the product-value and workplace application plan.

Participant outputs

Typical course outputs include:

  • Product purpose, vision and outcome statement.
  • Customer, stakeholder and journey view.
  • Discovery questions and hypothesis backlog.
  • Story map and prioritised product backlog.
  • Acceptance criteria and quality considerations.
  • Release and learning plan.
  • Product measures and value-review approach.

Delivery options

Choose the format that fits your product and adaptive-delivery environment.

Instructor-led

Live Classroom

Facilitated face-to-face learning with case work, practical exercises, discussion and immediate feedback.

Instructor-led

Live Virtual Classroom

Interactive online delivery with facilitated workshops, collaborative activities and real-time discussion.

Flexible

Blended Learning

A structured combination of preparation, live facilitation, assignments and follow-up workplace application.

Organisation-specific

Corporate and In-Company

Customised delivery aligned with the organisation’s product model, agile or hybrid method, governance, tools, terminology and representative product challenges.

Frequently asked questions

Course information and participation.

Is the course tied to Scrum or another single method?

No. It is method-neutral and focuses on business analysis and product-ownership capability that can be applied across agile and hybrid environments.

Does the course prepare participants for a specific certification?

No. It develops practical capability and may provide an INDENTRA completion record where applicable. It is not presented as third-party certification preparation.

Will participants work with user stories?

Yes. The programme also uses outcomes, hypotheses, journeys, story maps, prototypes, acceptance criteria and non-functional requirements.

How are product owners and business analysts treated?

The course clarifies responsibilities while emphasising collaboration. The exact role split can be adapted to the organisation’s operating model.

Can we use our own product backlog and tools?

Yes. Corporate delivery can incorporate approved product tools, terminology, artefacts and representative backlog items.

Take the next step

Strengthen discovery, product decisions and iterative value delivery.

Discuss public delivery, a corporate cohort or a tailored agile business-analysis programme.

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INDENTRA may adapt sequencing, exercises and examples to suit the delivery format and participant profile while preserving the stated learning outcomes.