Opportunity Discovery and Creative Thinking
Identify unmet needs, emerging changes and strategic opportunities before generating and selecting promising ideas.
INDENTRA Innovation Academy
Build the Capability to Turn Ideas into Innovation and Business Value
Develop creative thinking, opportunity discovery, human-centred design, experimentation, business models, value delivery, investment, culture, governance, portfolio and ecosystem capability through structured pathways.
Build innovation as a value-delivery system
Move from creative ideas to validated solutions, investment decisions and measurable business outcomes.
The Academy supports professionals across the complete innovation lifecycle—from opportunity discovery and concept development to experimentation, value delivery, portfolio governance, scaling and organisational learning.
- Discover meaningful opportunities and frame problems using customer and stakeholder evidence.
- Generate, prototype and validate concepts before making major commitments.
- Connect innovation investments with adoption, benefits ownership and measurable business value.
- Build leadership, governance, portfolios, partnerships and systems for sustained innovation.
Expanding innovation capability
Develop four connected capability areas.
Effective innovation combines opportunity discovery, creative design, disciplined experimentation, value realisation and organisational systems.
Human-Centred Design
Develop concepts through research, prototyping, testing and evidence-based learning under uncertainty.
Business Models, Investment and Value Delivery
Connect propositions, economics, funding, adoption and benefits ownership with measurable customer and organisational value.
Innovation Systems, Portfolios and Ecosystems
Build culture, governance, measurement, partnerships, intellectual property and responsible AI capability for sustained innovation.
Find the right learning pathway
Choose an individual course or build innovation capability progressively.
Each pathway connects related courses and helps individuals and organisations create a coherent innovation-development journey.
DISCOVERY AND DESIGN
Creativity, Opportunity Discovery and Human-Centred Design
Build the foundations for discovering opportunities, framing problems and developing useful concepts.
- Creative Thinking and Innovation
- Design Thinking and Human-Centred Innovation
- Opportunity Discovery, Customer Insight and Problem Framing
- Idea Generation, Concept Development and Innovation Workshops
EXPERIMENTATION AND VALUE
Experimentation, Business Models and Business Value
Validate assumptions, design viable business models and convert innovation into measurable value.
- Lean Experimentation, Prototyping and Validation
- Business Model Innovation and Value Proposition Design
- Delivering Business Value Through Innovation
- Innovation Finance, Business Cases and Investment Decisions
SYSTEMS AND SCALE
Innovation Leadership, Governance and Scaling
Build the culture, systems, portfolios, partnerships and governance required for sustained innovation.
- Fostering Innovation: Culture, Leadership and Teams
- Innovation Strategy, Governance and ISO 56001
- Innovation Portfolio Management, Measurement and Scaling
- Open Innovation, Ecosystems, Intellectual Property and AI
Featured programmes
Build capability where innovation impact matters most.
Flagship programmes combine creative methods with disciplined experimentation, investment logic, value evidence and organisation-specific application.
CREATIVE THINKING FLAGSHIP
Creative Thinking and Innovation
Strengthen creative confidence, challenge assumptions, generate alternatives and apply structured techniques to produce useful ideas for products, services and processes.
Best for: Professionals and teams seeking stronger creativity, problem-solving and idea-generation capability.
View CourseDESIGN THINKING FLAGSHIP
Design Thinking and Human-Centred Innovation
Use human-centred research, synthesis, ideation, prototyping and testing to develop solutions grounded in real customer and stakeholder needs.
Best for: Innovation teams, product and service designers, managers and transformation professionals.
View CourseEXPERIMENTATION FLAGSHIP
Lean Experimentation, Prototyping and Validation
Translate assumptions into testable hypotheses, design minimum viable experiments, build prototypes and use evidence to continue, adapt, narrow or stop.
Best for: Innovation, product, service and transformation teams working under uncertainty.
View CourseBUSINESS VALUE FLAGSHIP
Delivering Business Value Through Innovation
Connect innovation initiatives with strategic objectives, customer and stakeholder value, revenue, cost, risk, capability, adoption, benefits ownership and measurable value realisation.
Best for: Innovation leaders, executives, sponsors, portfolio teams and managers accountable for innovation outcomes.
View CourseINNOVATION SYSTEM FLAGSHIP
Innovation Strategy, Governance and ISO 56001
Establish strategic direction, governance, roles, processes, resources and continual improvement for a systematic innovation management system aligned with ISO 56001.
Best for: Executives, innovation leaders, governance teams and organisations formalising innovation capability.
View CourseINNOVATION PORTFOLIO FLAGSHIP
Innovation Portfolio Management, Measurement and Scaling
Balance innovation horizons, allocate resources, use evidence-based measures, govern decision gates and scale selected initiatives into sustainable organisational capability.
Best for: Innovation portfolio leaders, executives, PMO teams and transformation offices.
View CourseComplete Academy portfolio
Explore all 12 courses.
DISCOVERY AND DESIGN
Creativity, Opportunity Discovery and Human-Centred Design
Build creative confidence, discover meaningful opportunities and convert evidence into well-framed concepts and innovation challenges.
4 courses
Designed for: Innovation teams, managers, product and service professionals, facilitators and transformation teams.
Creative Thinking and Innovation
Strengthen creative confidence, challenge assumptions, generate alternatives and apply structured techniques to produce useful ideas for products, services and processes.
View CourseDesign Thinking and Human-Centred Innovation
Use human-centred research, synthesis, ideation, prototyping and testing to develop solutions grounded in real customer and stakeholder needs.
View CourseOpportunity Discovery, Customer Insight and Problem Framing
Identify unmet needs, emerging changes and strategic opportunities; gather evidence; and frame the right problem before committing to a solution.
View CourseIdea Generation, Concept Development and Innovation Workshops
Design and facilitate productive innovation workshops that move from divergent thinking to evaluated concepts, clear decisions and actionable next steps.
View CourseEXPERIMENTATION AND VALUE
Experimentation, Business Models and Business Value
Test assumptions, design viable operating and revenue models, evaluate investment choices and deliver measurable innovation outcomes.
4 courses
Designed for: Innovation leaders, product teams, finance partners, sponsors, portfolio professionals and investment decision-makers.
Lean Experimentation, Prototyping and Validation
Translate assumptions into testable hypotheses, design minimum viable experiments, build prototypes and use evidence to continue, adapt, narrow or stop.
View CourseBusiness Model Innovation and Value Proposition Design
Design and test how an innovation creates, delivers and captures value through customer propositions, operating choices, channels, partners, resources and economics.
View CourseDelivering Business Value Through Innovation
Connect innovation initiatives with strategic objectives, customer and stakeholder value, revenue, cost, risk, capability, adoption, benefits ownership and measurable value realisation.
View CourseInnovation Finance, Business Cases and Investment Decisions
Evaluate innovation investments using value drivers, cash flows, options, scenarios, uncertainty, staged funding, evidence thresholds and risk-adjusted decision logic.
View CourseSYSTEMS AND SCALE
Innovation Leadership, Governance and Scaling
Build innovation culture, management systems, portfolio discipline, measurement, partnerships and responsible technology use.
4 courses
Designed for: Executives, innovation and transformation leaders, governance teams, PMO functions and partnership managers.
Fostering Innovation: Culture, Leadership and Teams
Create the leadership behaviours, psychological safety, collaboration, incentives, learning routines and accountability required for sustained innovation.
View CourseInnovation Strategy, Governance and ISO 56001
Establish strategic direction, governance, roles, processes, resources and continual improvement for a systematic innovation management system aligned with ISO 56001.
View CourseInnovation Portfolio Management, Measurement and Scaling
Balance innovation horizons, allocate resources, use evidence-based measures, govern decision gates and scale selected initiatives into sustainable organisational capability.
View CourseOpen Innovation, Ecosystems, Intellectual Property and AI
Use partnerships, ecosystems, intellectual property and AI responsibly to expand innovation capacity while protecting value, trust, ownership and strategic control.
View CourseHow learning works
Move from understanding to application and workplace value.
Understand
Clarify innovation concepts, customer value, uncertainty, governance, measurement and the role of evidence in decision-making.
Apply
Use opportunity briefs, design challenges, prototypes, experiments, business models and investment scenarios.
Produce
Create practical outputs such as opportunity maps, concepts, experiments, value cases, portfolios and innovation governance plans.
Transfer
Adapt the learning to real customers, markets, organisational priorities, innovation portfolios and value expectations.
Flexible delivery
Select the learning format that fits your people and innovation environment.
Live Classroom
Instructor-led learning with design challenges, ideation, prototyping, experiments, value cases and facilitated decision exercises.
Live Virtual Classroom
Real-time online learning using collaborative workspaces, breakout activities, concept development and guided experimentation.
Blended Learning
A structured combination of preparation, live sessions, innovation assignments, coaching, evidence reviews and follow-up.
Corporate and In-Company
Tailored pathways, challenges, tools, governance and outputs aligned with organisational strategy and innovation priorities.
Corporate capability development
Build a coherent Innovation Academy pathway for your organisation.
INDENTRA can combine courses, innovation diagnostics, design sprints, portfolio reviews, value workshops, coaching and workplace experiments into a structured capability journey aligned with strategic priorities.