Module 1
Evidence-Based Strategy and Strategic Questions
- Decision framing and strategic questions
- Data, information, intelligence and knowledge
- Evidence quality and uncertainty
- Bias, interpretation and challenge
Strategic Intelligence Programme
Business Intelligence, Knowledge Management and Evidence-Based Strategy
Turn data, intelligence and organisational knowledge into credible strategic evidence, shared insight and better management decisions.
Course overview
Create the information and knowledge flows that strategy needs to make better decisions.
Organisations rarely suffer from a complete absence of data. More often, relevant evidence is fragmented, definitions differ, knowledge remains tacit, lessons are lost and decision-makers receive information without a clear connection to the choices they face.
This course integrates business intelligence, knowledge management and evidence-based strategy. Participants learn to frame strategic questions, define decision-relevant information, assess evidence quality, design knowledge flows and create management views that support interpretation rather than information overload.
The programme treats intelligence as a management capability: data, experience, external signals and organisational knowledge must be converted into insight, challenge and learning.
Learning outcomes
What participants will be able to do.
By the end of the course, participants should be able to:
- Frame strategic questions that clarify what evidence decision-makers actually need.
- Distinguish data, information, intelligence, knowledge and insight.
- Assess evidence quality, relevance, timeliness, bias and limitations.
- Define business-intelligence requirements around strategic decisions and value drivers.
- Map critical knowledge flows, gaps, bottlenecks and dependencies.
- Design mechanisms to capture, share and reuse explicit and tacit knowledge.
- Develop concise strategic dashboards and narratives that support interpretation and challenge.
- Create learning loops that connect decisions, outcomes, lessons and future strategy.
Who should attend
Designed for professionals who influence strategic choices or execution.
- Strategy, planning and corporate-performance professionals.
- Business-intelligence, analytics and management-information leaders.
- Knowledge-management and organisational-learning professionals.
- PMO, transformation and functional leaders who depend on reliable decision evidence.
Prerequisites
Professionally accessible and application-focused.
No specialist data-science knowledge is required. Participants should have practical experience using organisational information for decisions.
Course structure
A five-module strategic learning journey.
The sequence develops understanding, application and practical outputs progressively across five connected modules.
Module 2
Business Intelligence for Strategic Decisions
- Decision information requirements
- KPIs, value drivers and leading indicators
- External and internal intelligence
- Dashboards and management information
Module 3
Knowledge Management and Organisational Memory
- Tacit and explicit knowledge
- Knowledge flows and critical knowledge
- Lessons, communities and repositories
- Knowledge loss and continuity
Module 4
Insight, Sensemaking and Strategic Dialogue
- From reporting to interpretation
- Triangulating evidence
- Narratives, visualisation and context
- Constructive challenge and decision forums
Module 5
Strategic Learning and Intelligence Governance
- Ownership and information governance
- Learning loops and after-action review
- Signals, assumptions and updating strategy
- Building an evidence and knowledge culture
Learning experience
Learn by analysing, applying, challenging and producing.
Understand
Clarify the strategic logic
Strategic-question and evidence-mapping exercises.
Apply
Practise with evidence and cases
BI and dashboard critique/design workshops.
Produce
Create practical outputs
Knowledge-flow and critical-knowledge mapping.
Challenge
Test assumptions and trade-offs
Executive sensemaking and decision simulation.
Transfer
Connect learning to work
Workplace transfer to a real strategic information challenge.
Completion requirements
Complete the applied learning journey.
- Participate in evidence, BI and knowledge-flow exercises.
- Develop a decision-relevant information and knowledge design.
- Produce a strategic dashboard/narrative prototype.
- Complete the final evidence-based strategy action plan.
Participant outputs
Leave with practical strategic-management artefacts.
- Strategic question and evidence map.
- Decision-information requirements matrix.
- Critical knowledge-flow map.
- Strategic dashboard or executive intelligence brief.
- Strategic learning and knowledge action plan.
Delivery options
Choose the format that fits your people and operating environment.
Instructor-led
Live Classroom
Face-to-face delivery with facilitated discussion, strategic cases, workshops, practical tools and immediate feedback.
Instructor-led
Live Virtual Classroom
Interactive online delivery using collaborative workspaces, breakout activities, coached practice and guided application.
Flexible
Blended Learning
A structured combination of preparation, live sessions, applied assignments, workplace tools and follow-up.
Organisation-specific
Corporate and In-Company
Tailored delivery using organisational terminology, strategic priorities, industry context, decision processes and anonymised cases where appropriate.
Frequently asked questions
Course information and participation.
Is this a technical BI software course?
No. It focuses on the management and decision logic behind business intelligence. Specific platforms can be incorporated into tailored delivery if required.
Do participants need data-analytics skills?
No advanced analytics is required. The emphasis is on framing questions, interpreting evidence and designing useful information flows.
How does knowledge management relate to strategy?
Strategic decisions depend on experience, lessons, expertise and contextual knowledge as well as formal data. The course shows how to make those knowledge flows more deliberate.
Can we use our dashboards or reports?
Yes. Corporate delivery can include a structured review of selected management information, dashboards and knowledge practices.
Does completion provide a professional certification?
The course may provide an INDENTRA completion record where applicable. No external BI or knowledge-management certification is implied.
Take the next step
Turn information and organisational knowledge into better strategic evidence.
Discuss a programme aligned with your strategic questions, BI environment, knowledge flows and executive decision forums.