Business Analysis Academy · Interactive Learning Tool

Stakeholder Analysis

Identify stakeholders, assess power and interest, map engagement priority, evaluate attitude and impact, define tailored engagement strategies and reassess the analysis when stakeholder context changes.

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Demonstration at a glance
Level Foundation–Intermediate
Typical duration 15–20 minutes
Techniques Stakeholder Register · Power–Interest Matrix · Attitude · Engagement Strategy
Mobile design Stacked stakeholder and quadrant cards with full readable text
Demonstration overview

Understand Who Can Influence the Change and How They Need to Be Engaged.

Stakeholder analysis identifies people, groups and external actors who influence or are affected by a change. It helps the business analyst focus engagement effort, anticipate resistance, secure decisions and maintain the right level of involvement as the initiative evolves.

  • Identify stakeholders beyond the formal organization chart.
  • Assess power and interest in the specific initiative.
  • Use a Power–Interest map to segment engagement effort.
  • Add attitude and change-impact information.
  • Reassess the analysis when stakeholder context changes.
Guided Demonstration

Stakeholder Analysis — Step by Step

Eight locked stages move from initiative context and stakeholder identification through Power–Interest mapping, attitude, engagement planning and dynamic reassessment.

Learning stages
Foundation Stage 1 of 8

Establish the Stakeholder Analysis Context

Current instruction
Interactive Stakeholder Workspace

Customer Onboarding Transformation

Establish the initiative context before identifying and mapping stakeholders.

100%
Stakeholder status: Establish the analysis context.
Supporting Stakeholder Register

Stakeholder Analysis Register

The register keeps stakeholder role, Power–Interest position, attitude, impact and engagement strategy visible outside the guided demonstration.

Experiment Mode

Classify a Stakeholder

Experiment Mode is isolated from the guided example. Enter a stakeholder, power, interest and attitude to generate a Power–Interest classification and suggested engagement approach.

Check Your Understanding

Quick Knowledge Check

Choose an answer, then check it.
Stakeholder Analysis Quick Reference

Core Stakeholder Analysis Principles

Power

Ability to influence decisions, resources, constraints or the success of the initiative.

Interest

Degree of concern, attention or involvement the stakeholder has in the specific change.

Attitude

Current stance toward the change—supportive, neutral or resistant—which shapes engagement needs.

Dynamic Review

Reassess when decisions, external events, organizational changes or emerging impacts alter stakeholder context.

Important: stakeholder mapping is a planning aid, not a permanent ranking of people. Treat stakeholder information sensitively, validate assumptions through engagement, and update the analysis when context changes.